The Startup Checkup: How to Validate Your Business Idea

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Before you invest time and money into your business, make sure it’s built to succeed!

Many entrepreneurs dive into launching their business without validating their idea—only to find out later that their product or service doesn’t truly meet market demand. Don’t let that be you!

Join us for a FREE, interactive workshop designed to help you test, refine, and strengthen your business idea before you launch. Whether you have a fresh idea or a side hustle you want to grow, this session will equip you with essential strategies to validate your concept and set a strong foundation for success.

What You’ll Learn:

Validating your business idea before launching is the smartest move you can make. This workshop will show you how to assess demand, identify your ideal customers, and gather real market insights so you can move forward with confidence. You’ll learn how to avoid costly mistakes, refine your idea to meet real needs, and create a strong foundation for long-term success. Led by industry professionals, this session offers expert guidance, interactive exercises, and the chance to connect with like-minded entrepreneurs who are on the same journey as you.

Can’t attend in person? No problem! You have the option to join us virtually from anywhere, so you can still gain valuable insights and take part in the discussion.

Meet Your Expert Speaker

This session is led by Ivan Griffin, our Small Business Program Manager, a seasoned business professional with extensive experience in financial services, business development, and commercial insurance and financing. A former Financial Advisor with Waddell & Reed, Ivan has spent his career helping entrepreneurs start and grow their businesses, with hands-on experience in product design, development, and even securing a U.S. patent. His deep understanding of small business financing, loans, and commercial strategy makes him the perfect guide to help you validate your business idea and avoid costly missteps.

The difference between a struggling startup and a thriving business is validation. Don’t leave your success to chance: take the first step toward building a business that lasts.

Seats are limited, and this is your chance to gain expert insights at NO cost. Reserve your spot now before it’s too late!

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