If your sales strategy feels more like a monologue than a conversation, it’s time for a change. Successful salespeople know that quality questioning can transform a pitch from pushy to powerful. Knowing what to ask—and why—can make all the difference.
This workshop will teach you to reframe your sales mindset by mastering the art of strategic questioning. Whether you’re leading a team or making pitches yourself, this session will give you the tools to engage clients more effectively and open new avenues for business growth.
What You’ll Learn:
✅ The Power of Questioning: How intentional, well-crafted questions change the sales dynamic
✅ Understanding the ‘Why’: Discover why your questions matter and how they influence client perception
✅ Strategic Question Categories: Learn the types of questions that drive meaningful conversations and business expansion
✅ Mindset Shifts for Success: Move from selling to guiding clients toward their own conclusions
✅ Practical Exercises: Practice asking powerful questions to see how they shape client engagement
Meet Your Speakers: Caleb & Mary Beth Lutz
This workshop is presented by Caleb and Mary Beth Lutz of Lutz Grow Sales & Marketing. With a unique blend of education, training, and hands-on sales experience, Caleb and Mary Beth bring real-world insights to entrepreneurial success. After starting in teaching and corporate training, they spent five years in sales, mentoring and coaching peers. As serial entrepreneurs with ventures in e-commerce, agriculture, and logistics, they know firsthand how the power of strategic questioning can transform business outcomes. Their mission is to empower others through practical, experience-based lessons in financial stewardship and effective sales communication.
Why Attend:
If you’re ready to move beyond the usual sales script and start connecting with clients on a deeper level, this workshop is for you. You’ll learn how to think differently about the sales process, using strategic questioning to build relationships, understand needs, and close deals more effectively.
